What is the Delight Threshold?感動分岐点
Some thoughtful details may go unnoticed. Others may only be appreciated a year later. Even so, we design for needs our customers may not yet recognize. When that care resonates with customers and exceeds their expectations, surprise becomes delight. We call that point the Delight Threshold.
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Design what no one has noticed yet
- 01
Sense the customer’s future
We look beyond today’s requests to understand where our customers are heading. By exploring their business history and guiding beliefs, we anticipate needs they have not yet put into words.
- 02
Consider what would delight them
“If only such a service existed.” We stand in the customer’s shoes and think hard about what would strike a chord with them.
- 03
Build in what will one day be needed
We consider what customers may need in the future, even if they have not asked for it yet, and build that foresight into our designs.